
With over 15 years of experience, our Lingerie Consultants are available to help you find your perfect fit or address any specific concerns. Please fill out our form for your private appointment or event and we will respond within 24 - 48 hours.
Want to stay flexible with your schedule? Complimentary bra fittings are also available anytime in-store.
Luxury designer lingerie for the modern woman.
As Hong Kong's premier lingerie and swimwear boutique, SHEER specialises in over thirty designer labels selectively curated for today's modern, style-conscious women. SHEER delivers a unique experience in a private and luxurious space with extensive expertise in lingerie fit, personalised service and exclusive collections.
We offer a one-stop shop for your every lingerie desire – basic foundations, designer fashions, loungewear, shapewear, accessories, corsetry and even swimwear. Our customers are unique and so are we - our bras range from 28 - 38 band and A - F cup sizes, and we carry designer brands that specifically cater to your needs.
Pushing the forefront of lingerie shopping, SHEER strives to empower women through its various charity initiatives and by complementing the fashion wardrobes of the most discerning woman with beautiful and elegant intimates.
Complimentary bra fitting series are available in stores.
Our flagship store at Shop 310, 3F, Landmark Atrium, Central, Hong Kong
The Team of Lingerie Lovers
Our team of Lingerie Lovers are driven by passion - for beautiful lingerie and to help women find the "a-ha" moment in our dressing rooms. With over 15 years of bra fitting experience, we aim to give each and every customer a personalized, memorable experience and to help any lingerie needs.
Our team at our Gough Street store opening
The Lingerie Enthusiast
With just an idea and a love for beautiful lingerie, Lisa was determined to help women find a better shopping experience in Hong Kong and, in turn, found her own true calling. Lisa frequently travels around the world scouring for new designer brands to introduce to Asia. Follow Lisa on her blog, Instagram or book a private appointment with her.
Founder and Owner, Lisa Cheng
Shipping & Delivery
Orders will be processed in 2 business days.
Please ensure packages can be received by a person. Our carrier services cannot leave packages unattended. If there is no one to receive the package, it will be sent back to Sheer. We cannot deliver to P.O. Boxes.
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HONG KONG
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ASIA
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REST OF WORLD
ALL ORDERS
IN-STORE PICK UP
FREE
1 Business day
ORDERS OVER HK $800 (APPROX. US $100)
SF EXPRESS
FREE
1 - 2 Business days
ORDERS UNDER HK $800
(APPROX. US $100)
SF EXPRESS
HK $50 flat rate
1 - 2 Business days
*Asia includes China, Japan, South Korea, Mongolia, Taiwan, Macau, Cambodia, Brunei, East Timor, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, India. Orders will be processed in 2 business days.
ORDERS OVER HK $800 (APPROX. US $100)
SF EXPRESS OR UPS
(or other courier services)
FREE
2 - 5 Business days
ORDERS UNDER HK $800
(APPROX. US $100)
SF EXPRESS OR UPS
(or other courier services)
HK $115 flat rate
(approx. US $15)
2 -5 Business days
EXPRESS DELIVERY
UPS Express 2 Days Delivery
HK $400 (approx. US $50)
2 Business days
ORDERS OVER HK $800 (APPROX. US $100)
UPS
(or other courier services)
FREE
7 - 9 Business days
ORDERS UNDER HK $800
(APPROX. US $100)
UPS
(or other courier services)
HK $155 flat rate
(approx. US $20)
7 - 9 Business days
EXPRESS DELIVERY
UPS Express 2 Days Delivery
HK $400 (approx. US $50)
2 Business days
*Import duties tax is not included in shipping charges. Import duties or customs tax is based on your local country’s importation regulations. Sheer is not responsible for import duties or customs tax on international shipments. Customs policies vary widely from country to country; therefore, we cannot predict what they will be. Please contact your local customs office for further information.
Our Return & Exchange Policy
Please make sure all these criteria are met to be eligible for returns or exchange (both in-store and online).
- All items must have original receipt.
- Items are returned in original packaging with all tags and liners attached.
- Items are not worn, altered, opened, or washed.
- For personal items (hosiery, underwear, adhesive products), the original packaging must be unopened and intact.
- Items are full-priced, non-sale items only.
- All items for online returns must have a Return Merchandise Authorization (RMA) number.
*Shipping and handling charges on your original order are not refundable. Upon receipt of your return, it can take up to 10 business days for your return to be processed. Refunds can take up to 10 working days to show on your bank account due to varying processing times between payment providers.
Online returns & exchange
We hope you love your new purchase. If it's not what you're looking for, you have 21 days to exchange or return.
Exchange is only available in-store. All items for refund or exchange must meet the criteria under our Return & Exchange Policy.
If you wish to initiate a refund online, please follow these steps:
1. Create your return online through here
2. Check your inbox
Once the return is confirmed, you will receive an email stating your RMA# and return instructions.
3. Arrange your return delivery
Fill in your RMA# on the form enclosed with your order and mail the return items together to us.
For orders within Hong Kong, arrange a free pick-up via SF Express (hotline: +852 2730 0273) with the enclosed pre-paid Airwaybill.
For orders outside Hong Kong, please ship the parcel back to our boutique with a shipping service of your choice and at your expense.
Our Address:
+852 2388 2876
Sheer, Shop 310, 3/F, The Landmark Atrium, 15 Queens Road, Central
4. Return approved
Once the return is approved, you will receive an email on the approved status and another email when the return/refund is completed.
Return or exchange in-store
If you have purchased your items in our boutique, return and exchanges are accpeted within 14 days of purchase with original receipt.
All items for refund or exchange must meet the criteria under our Return & Exchange Policy.
For exchanges:
Exchanges can be made for items with equal or greater value, or for store credit at Sheer.
For refunds:
We will process your return within 3 business days and notify you of the refund amount. Your refund will only be credited to the original payment method. Customs duties are non-refundable. Your refund cannot be credited to the original payment method at the boutique.
If it's a gift:
If you have received an item as a gift and need to return it, our standard return policy still applies. You can either initiate a return online or in-store.