Stay in the loop by finding out the latest trends, lingerie news and event updates.
SPRING / SUMMER 2019 COLLECTION
First look at our SS19 collection! Discover the best brands of lingerie, lounge and swimwear, and curated with modern sensibility. Available NOW online and in-store.
POST-BREASTFEEDING BRA GUIDE
Having kids doesn't mean we should stop investing in ourselves.
SAY NO TO VISIBLE PANTY LINES
Do you know what is VPL? It can ruin any perfect outfit instantly.
Learn from our founder - Lisa, on how to avoid unsightly panty lines.
SPRING / SUMMER 2018 'ENCHANTED' BEHIND THE SCENES
The new season's collection "Enchanted" conveys an enchanting feminine spirit while merging it with individuality. Watch the enchanting moments behind our photoshoot.
6th ANNUAL SHEER BRA DRIVE
As Hong Kong's premiere lingerie boutique, each March, SHEER collects and donates gently used bras to non-profit organizations across Asia who support and aid underprivileged women in need.
SHEER MEETS PERK BY KATE
We have launched a exclusive capsule collection with award winning padded bralette brand Perk By Kate. The designer shares with our founder, Lisa Cheng, the inspirations behind the exclusive capsule collection 'Perk by Kate for SHEER'.
FALL / WINTER 2017 CAMPAIGN BEHIND THE SCENES
With the concept of beauty beginning underneath, "(UNDER)DRESSED" celebrates the feminine sense of effortless beauty.
INTERVIEW ON VIU TV
We are please to share with you an exclusive interview of #SHEERLandmark with our founder, Lisa Cheng on "VIEW" on Viu TV aired on 18th August, 2017. Lisa shares her story on why she started SHEER, a few major bra fitting tips that every women should know and the latest lingerie trends!
LANDMARK FASHION SHOW 2017
In celebration of the launch of Landmark's Beauty and Wellness floor - our 2017 ‘Rêves d'amour’ lingerie fashion show was held at The Landmark.
5th ANNUAL SHEER BRA DRIVE
Women become even more powerful when we join forces to support each other. Watch and learn how your donations to our annual #SheerBraDrive will make life-changing impacts for underpriviledged women across Asia,
LINGERIE CHARITY FASHION SHOW 2016
Sheer Luxury Designer Lingerie in Hong Kong partners with Hagar International to bring a charity lingerie fashion show benefitting education for girls. The lingerie fashion event was held at Armani Prive in Hong Kong.
LANDMARK OPENING COCKTAIL
SHEER, Hong Kong's premier lingerie and swimwear boutique, had its grand opening at The Landmark in October, 2016. To celebrate this important occasion, a cocktail reception was held with over one hundred VIPs & guests in attendance.
FASHION SHOW GOUGH STREET 2015
SHEER has held a lingerie fashion show at Gough Store, on Gough Street，models came out in lingerie stunning the streets of Central.