We are delighted to announce that we reached a new record collection of 2,923 bras from our Sheer Annual Bra Drive 2017. The donations were successfully distributed to our participating non-profit organisations in Thailand, Cambodia, Indonesia and Hong Kong who support and aid underprivileged women in need.
We recognize that we are not alone in this endeavour and owe much of this success to the generous support of our corporate sponsor Deutsche Bank
and over 15 participating partners!
Thank you for making our bra drive possible and we hope to have your support again next year!
SUPPORTING UNDERPRIVILEGED WOMEN IN NEED
WHAT IS THE SHEER BRA DRIVE?
Each Spring, Sheer collects and donates gently used bras to non-profit organizations across Asia who support and aid underprivileged women in need.
The recipients are victims of sex trafficking, crisis pregnancies, refugee status or poverty. Since 2013, Sheer has collected and donated over 4,000 bras.
WHEN IS IT?
March 1st - 31st, 2016
WHERE TO DONATE?
Bring your gently used bras to Sheer or any of our Participating Partners.
Sheer, 13 Gough Street, Central
Deutsche Bank Hong Kong, ICC (for Deutsche Bank HK employees only)
Credit Suisse Hong Kong, ICC (for Credit Suisse HK employees only)
Latham & Watkins Hong Kong, Central (for Latham & Watkins HK employees only)
Flawless Spa, Sea Bird House, 22-28 Wyndham Street, Central
Barre 2 Barre, 4/F Cheung Hing Commercial Bldg, 37 Cochrane St, Central
Airplay, 7/F, W Place, 52 Wyndham Street, Central
H-Kore, 3/F, Wincome Centre, 39 Des Voeux Road, Central
Bras are the least donated yet most needed clothing item for underprivileged women to gain social acceptance and empower themselves with self-dignity.
WHO RECEIVES THEM?
Our bras are sent directly to the following non-profit organizations.
HAGAR International, Afghanistan
Pathfinders, Hong Kong
See last year's photos here.
SHEER Lingerie Fashion Show 2015