SHEER ON THE BLOG

Stay in the loop by finding out the latest trends, lingerie news and event updates.

LATEST POSTS:

6 SIGNS YOU NEED TO REPLACE YOUR BRA

Time to give your lingerie wardrobe a makeover.

SAY NO TO VISIBLE PANTY LINES

Learn how to avoid VPL and say goodbye to the largest lingerie faux-pas in history.

THE NEW AGE OF PUSH-UP BRAS

Enhance your natural curves without sacrificing comfort.

POST-BREASTFEEDING GUIDE

Just because you had kids doesn't mean you should stop investing in yourself.

FILTER ARCHIVES BY:

  • SHEER CAMPAIGN
  • TRENDING
  • DESIGNER FOCUS
  • NEWS & EVENTS
  • SHEER CELEBS
  • VIDEOS

SPRING / SUMMER 2019
A collection curated with modern women in mind.

SPRING / SUMMER 2018
Enchanted.

FALL / WINTER 2018
The Night Ritual.

FALL / WINTER 2017
(UNDER)Dressed.

6 SIGNS YOU NEED TO REPLACE YOUR BRA
Time to give your lingerie wardrobe a makeover.

THE NEW AGE OF PUSH-UP BRAS
Enhance your natural curves.

FALL NEW FRESH STYLE FINDS
From all over the world to you.

SAY NO TO VISIBLE PANTY LINES
Say goodbye to VPL!

LINGERIE FOR DAYS
What bras to wear for the whole week?

SOLUTION FOR LARGE & SMALL BUSTS
#brasforeverycupsize

MOM'S MUST-HAVE LIST
Our fav moms share with us their wishlist.

SUMMER PALETTE
Wear these colors to make a statement.

ABSOLUTE HARMONY
A love affair with black and white.

SPRING STUNNERS
Picked and curated by #TeamSheer.

GALENTINE'S GIFT GUIDE
Your ladies deserve the best love.

THE PANTY SALON
Put on your best looks for wedding season.

5 BRAS YOU'LL EVER NEED
What bras to wear for the whole week?

5 TRENDS TO TRY RIGHT NOW
Freshly from FW18 street styles!

LOVE IS IN THE AIR
Put on your best looks for wedding season.

THE BLACK BRA MAGIC
Style your black bra like a runway look.

PAOLITA SPRING / SUMMER 2018
Swimwear to suit all your needs.

LA PERLA SPRING / SUMMER 2018
Exclusively landed at SHEER.

MOEVA SPRING / SUMMER 2018
The new emerging swimwear brand.

OLIVIA VON HALLE
The ultimate IT-girl silk pajama.

SHEER X LOFT BRIDAL
Special offers for brides-to-be.

2018 SHEER BRA DRIVE
What makes you feel empowered?

PERK BY KATE FOR SHEER
Kate shares with us her inspiration behind.

SHEER X YEECHOO
Join our Galentine's giveaway.

CATHRYN LEE IN BORDELLE

PRIYANKA YOSHIKAWA

CHRISSIE CHAU IN HANKY PANKY

ANA R. IN MARYSIA & PAOLITA

MICHELLE WAI SZE NGA IN GINIA

AMANDA S IN PAOLITA

GIN LEE IN GINIA

MANDY WONG IN BORDELLE

ELVA HSIAO IN FLEUR OF ENGLAND

SHIGA LIN IN OLIVIA VON HALLE

MANDY WONG IN EBERJEY

GRACE WONG IN BORDELLE

POST-BREASTFEEDING GUIDE


Having kids doesn't mean we should stop investing in ourselves.

SPRING / SUMMER 2019 CAMPAIGN


Discover the best brands of lingerie, lounge and swimwear. Curated with modern sensibility.

FALL /  WINTER 2018 'THE NIGHT RITUAL'


Channel your inner strength and be the woman that owns the night.

6 SIGNS YOU NEED TO REPLACE YOUR BRA


Does your bra have any of the above "symptoms"? If yes, it's probably time to get a new one!

SAY NO TO VISIBLE PANTY LINES


Do you know what is VPL? It can ruin any perfect outfit instantly.
Learn from our founder - Lisa, on how to avoid unsightly panty lines.

SPRING / SUMMER 2018 'ENCHANTED' BEHIND THE SCENES


The new season's collection "Enchanted" conveys an enchanting feminine spirit while merging it with individuality. Watch the enchanting moments behind our photoshoot.

6th ANNUAL SHEER BRA DRIVE


As Hong Kong's premiere lingerie boutique, each March, SHEER collects and donates gently used bras to non-profit organizations across Asia who support and aid underprivileged women in need.

HOW TO WEAR BORDELLE ART DECO SET


Ever wonder how to wear the beautiful Art Deco set from Bordelle? Here's how we would wear it.  
Shop Bordelle.

SHEER MEETS PERK BY KATE


We have launched a exclusive capsule collection with award winning padded bralette brand Perk By Kate. The designer shares with our founder, Lisa Cheng, the inspirations behind the exclusive capsule collection 'Perk by Kate for SHEER'.

FALL / WINTER 2017 CAMPAIGN BEHIND THE SCENES


With the concept of beauty beginning underneath, "(UNDER)DRESSED" celebrates the feminine sense of effortless beauty.
 

INTERVIEW ON VIU TV


We are please to share with you an exclusive interview of #SHEERLandmark with our founder, Lisa Cheng on "VIEW" on Viu TV aired on 18th August, 2017. Lisa shares her story on why she started SHEER, a few major bra fitting tips that every women should know and the latest lingerie trends!

LANDMARK FASHION SHOW 2017


In celebration of the launch of Landmark's Beauty and Wellness floor - our 2017 ‘Rêves d'amour’ lingerie fashion show was held at The Landmark.

 

5th ANNUAL SHEER BRA DRIVE


Women become even more powerful when we join forces to support each other. Watch and learn how your donations to our annual #SheerBraDrive will make life-changing impacts for underpriviledged women across Asia,
 

LINGERIE CHARITY FASHION SHOW 2016


Sheer Luxury Designer Lingerie in Hong Kong partners with Hagar International to bring a charity lingerie fashion show benefitting education for girls. The lingerie fashion event was held at Armani Prive in Hong Kong.
 

LANDMARK OPENING COCKTAIL


SHEER, Hong Kong's premier lingerie and swimwear boutique, had its grand opening at The Landmark in October, 2016. To celebrate this important occasion, a cocktail reception was held with over one hundred VIPs & guests in attendance.

FASHION SHOW GOUGH STREET 2015


SHEER has held a lingerie fashion show at Gough Store, on Gough Street,models came out in lingerie stunning the streets of Central.