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IS YOUR BRA WORKING FOR OR AGAINST YOU?

5 things to expect from your bra.

HOW TO SUPPORT BIGGER BREASTS

No more suffering from a "bad bra."

MODERN MUSE LINGERIE FASHION SHOW

See all the looks and highlights from the night.

GETTING READY WITH LOUISE PAGE

As featured in Deluxe, see what Louise picks for her big day.

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HOW TO SUPPORT BIGGER BREASTS
No more suffering from a "bad bra."

IS YOUR BRA WORKING FOR OR AGAINST YOU?
5 Things to expect from your bra.

DESIGNER FOCUS
Kiki de Montparnasse

POST-BREAST SURGERY CARE
Take good care of your new breasts.

POST-BREASTFEEDING GUIDE
Re-invest in yourself.

SHEER X LANDMARK LINGERIE FASHION SHOW
See all the looks and highlights from the night.

GETTING READY WITH LOUISE PAGE
See what Louise picks for her big day.

FALL / WINTER 2019
Invest in your 'Self'.

6 SIGNS YOU NEED TO REPLACE YOUR BRA
Time to give your lingerie wardrobe a makeover.

SPRING / SUMMER 2019
A collection curated with modern women in mind.

SHEER X LOFT BRIDAL
Special offers for brides-to-be.

FALL / WINTER 2018
The Night Ritual

2019 SHEER BRA DRIVE RESULTS
We've done it again! See the results.

2019 SHEER BRA DRIVE
New partners, more collection points!

2018 SHEER BRA DRIVE RESULTS
We reached a new record!

PERK BY KATE FOR SHEER
Kate shares with us her inspiration behind.

2018 SHEER BRA DRIVE
What makes you feel empowered?

CATHRYN LEE IN BORDELLE

PRIYANKA YOSHIKAWA

CHRISSIE CHAU IN HANKY PANKY

ANA R. IN MARYSIA & PAOLITA

MICHELLE WAI SZE NGA IN GINIA

AMANDA S IN PAOLITA

GIN LEE IN GINIA

MANDY WONG IN BORDELLE

ABSOLUTE HARMONY
A love affair with black and white.

SPRING STUNNERS
Picked and curated by #TeamSheer.

GALENTINE'S GIFT GUIDE
Your ladies deserve the best love.

THE PANTY SALON
Put on your best looks for wedding season.

ELVA HSIAO IN FLEUR OF ENGLAND

SHIGA LIN IN OLIVIA VON HALLE

MANDY WONG IN EBERJEY

GRACE WONG IN BORDELLE

5 BRAS YOU'LL EVER NEED
What bras to wear for the whole week?

5 TRENDS TO TRY RIGHT NOW
Freshly from FW18 street styles!

LOVE IS IN THE AIR
Put on your best looks for wedding season.

THE BLACK BRA MAGIC
Style your black bra like a runway look.

FALL / WINTER 2019
Invest in your 'Self'

SPRING / SUMMER 2019
A collection curated with modern women in mind.

SPRING / SUMMER 2018
Enchanted.

FALL / WINTER 2018
The Night Ritual.

FALL / WINTER 2017
(UNDER)Dressed.

HOW TO SUPPORT BIGGER BREASTS
No more suffering from a "bad bra".

IS YOUR BRA WORKING FOR OR AGAINST YOU?
5 Things to expect from your bra.

POST-BREAST SURGERY CARE
Take good care of your new breasts.

POST-BREASTFEEDING GUIDE
Re-invest in yourself.

SAY NO TO VISIBLE PANTY LINES
Say goodbye to VPL!

SOLUTION FOR LARGE & SMALL BUSTS
#brasforeverycupsize

8 TIPS FOR BRIDES-TO-BE
Look and feel the best on your big day.

6 SIGNS YOU NEED TO REPLACE YOUR BRA
Time to give your lingerie wardrobe a makeover.

ANNUAL SHEER BRA DRIVE

Each Spring, Sheer partners with corperates and local companies to collect and donate gently used bras to non-profit organizations across Asia who support and aid underprivileged women in need. The recipients of the donations are victims of sex trafficking, crisis pregnancies, refugee status or poverty. Since 2013, Sheer has collected and donated over 10,000 bras and counting.

2019 SHEER BRA DRIVE RESULTS
We've done it again! See the results.

2019 SHEER BRA DRIVE
New partners, more collection points!

2018 SHEER BRA DRIVE RESULTS
We reached a new record!

2018 SHEER BRA DRIVE
What makes you feel empowered?

CHARITY LINGERIE FASHION SHOW

Sheer Luxury Designer Lingerie in Hong Kong partners with Hagar International to bring a charity lingerie fashion show benefitting education for girls.
The lingerie fashion event was held at Armani Prive in Hong Kong.

SHEER X LANDMARK LINGERIE FASHION SHOW
See all the looks and highlights from the night.

2019 SHEER BRA DRIVE RESULTS
We've done it again! See the results.

GETTING READY WITH LOUISE PAGE
See what Louise picks for her big day.

2018 SHEER BRA DRIVE RESULTS
We reached a new record!

SHEER X LOFT BRIDAL
Special offers for brides-to-be.

2018 SHEER BRA DRIVE
What makes you feel empowered?

PERK BY KATE FOR SHEER
Kate shares with us her inspiration behind.

SHEER X YEECHOO
Join our Galentine's giveaway.

CATHRYN LEE IN BORDELLE

PRIYANKA YOSHIKAWA

CHRISSIE CHAU IN HANKY PANKY

ANA R. IN MARYSIA & PAOLITA

MICHELLE WAI SZE NGA IN GINIA

AMANDA S IN PAOLITA

GIN LEE IN GINIA

MANDY WONG IN BORDELLE

ELVA HSIAO IN FLEUR OF ENGLAND

SHIGA LIN IN OLIVIA VON HALLE

MANDY WONG IN EBERJEY

GRACE WONG IN BORDELLE

FALL / WINTER 2019


Watch the behind-the-scenes of our FW19 lookbook photoshoot.

'MODERN MUSE' LINGERIE FASHION SHOW 2019


Celebrates the unique individuality, inner strength and independent expression of today’s women.

POST-BREASTFEEDING GUIDE


Having kids doesn't mean we should stop investing in ourselves.

SPRING / SUMMER 2019 CAMPAIGN


Discover the best brands of lingerie, lounge and swimwear. Curated with modern sensibility.

FALL /  WINTER 2018 'THE NIGHT RITUAL'


Channel your inner strength and be the woman that owns the night.

6 SIGNS YOU NEED TO REPLACE YOUR BRA


Does your bra have any of the above "symptoms"? If yes, it's probably time to get a new one!

SAY NO TO VISIBLE PANTY LINES


Do you know what is VPL? It can ruin any perfect outfit instantly.
Learn from our founder - Lisa, on how to avoid unsightly panty lines.

SPRING / SUMMER 2018 'ENCHANTED' BEHIND THE SCENES


The new season's collection "Enchanted" conveys an enchanting feminine spirit while merging it with individuality. Watch the enchanting moments behind our photoshoot.

6th ANNUAL SHEER BRA DRIVE


As Hong Kong's premiere lingerie boutique, each March, SHEER collects and donates gently used bras to non-profit organizations across Asia who support and aid underprivileged women in need.

HOW TO WEAR BORDELLE ART DECO SET


Ever wonder how to wear the beautiful Art Deco set from Bordelle? Here's how we would wear it.  
Shop Bordelle.

SHEER MEETS PERK BY KATE


We have launched a exclusive capsule collection with award winning padded bralette brand Perk By Kate. The designer shares with our founder, Lisa Cheng, the inspirations behind the exclusive capsule collection 'Perk by Kate for SHEER'.

FALL / WINTER 2017 CAMPAIGN BEHIND THE SCENES


With the concept of beauty beginning underneath, "(UNDER)DRESSED" celebrates the feminine sense of effortless beauty.
 

INTERVIEW ON VIU TV


We are please to share with you an exclusive interview of #SHEERLandmark with our founder, Lisa Cheng on "VIEW" on Viu TV aired on 18th August, 2017. Lisa shares her story on why she started SHEER, a few major bra fitting tips that every women should know and the latest lingerie trends!

LANDMARK FASHION SHOW 2017


In celebration of the launch of Landmark's Beauty and Wellness floor - our 2017 ‘Rêves d'amour’ lingerie fashion show was held at The Landmark.

 

5th ANNUAL SHEER BRA DRIVE


Women become even more powerful when we join forces to support each other. Watch and learn how your donations to our annual #SheerBraDrive will make life-changing impacts for underpriviledged women across Asia,
 

LINGERIE CHARITY FASHION SHOW 2016


Sheer Luxury Designer Lingerie in Hong Kong partners with Hagar International to bring a charity lingerie fashion show benefitting education for girls. The lingerie fashion event was held at Armani Prive in Hong Kong.
 

LANDMARK OPENING COCKTAIL


SHEER, Hong Kong's premier lingerie and swimwear boutique, had its grand opening at The Landmark in October, 2016. To celebrate this important occasion, a cocktail reception was held with over one hundred VIPs & guests in attendance.

FASHION SHOW GOUGH STREET 2015


SHEER has held a lingerie fashion show at Gough Store, on Gough Street,models came out in lingerie stunning the streets of Central.