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SHEER Bra Drive: Frequently Asked Questions

What is the SHEER Bra Drive? 
Each Spring, SHEER collects and donates gently used bras to non-profit organizations across Asia who support and aid underprivileged women in need.
The recipients are victims of sex trafficking, crisis pregnancies, refugee status or poverty in Afghanistan, Cambodia, Vietnam, Thailand and Hong Kong . Since 2013, SHEER has collected and donated over 10,000 bras.
Why bras?
Bras are the least donated yet most needed clothing item for underprivileged women to gain social acceptance and empower themselves with self-dignity.
When does the Bra Drive begin?

The SHEER Bra Drive will take place between March 1st-   31st 2018.

What can I donate?
Bras ONLY. The following items will NOT be accepted for donation: Underwear (panties & thongs), playsuits, bodysuits, rompers, swimwear, loungewear (pyjamas, robes, chemises, babydolls, camisoles).
What does “gently used bras” mean?
We recommend donating bras that are at least 70% new and are still in very good condition. We kindly ask you to make sure the bras are clean and have no tags attached.
How can I enjoy the 15% off two new bras after donating? Is there a discount voucher?
We have refined and simplified the redemption process after getting feedback from our partners from previous years collaborations. To make the shopping redemption process seamless, there is no physical voucher, but a very easy sign up instruction -
  1. Scan the QR code on each of our Bra Drive collection box
  2. Input your name, email and the location you donate the bras at
  3. A promotion code will appear on the page when you have completed the sign up and you will also receive an email notification shortly.
  4. You can shop online by clicking on the link, or visit our boutique (Shop 310, Landmark Atrium, Central) to enjoy the discount.
What if I can’t download a QR Scanner App? What if I am not using a smart phone? 
Don’t worry! You can visit this link  to the redemption sign up page.
How can I redeem my 15% off two new bras at SHEER?
Simply show / inform our shop staffs your shopping code at check out to enjoy your 15% discount off two new bras! 
When will the discount be valid until?
The discount 15% off two new bras is valid from 1 March, 2018 to 30 April, 2018.
Where will my bras be donated?
This year we are working with even more charities and hope to reach and support more women than ever before! Our bras are sent directly to the following non-profit organizations:
  • Acting for Women in Distressing Situations (AFESIP), Cambodia
  • Mothers Heart, Cambodia
  • Women’s Education for Advancement and Empowerment (WEAVE), Thailand
  • Foundation for Mother and Child Health, Indonesia
  • Crossroads, Hong Kong
  • ChickenSoup Foundation, Hong Kong
  • The Vine Community Services Limited, Hong Kong
  • Christian Action Migrant Workers Programme, Hong Kong
How will I know the results of this year’s Bra Drive?
By opting into our marketing emails upon sign-up, you will be informed through email just how much your donation can empower and make a positive change to underprivileged women’s lives.


See SHEER Bra Drive 2017 results and photos. 


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