Annual Sheer Bra Drive

Each Spring, Sheer partners with corperates and local companies to collect and donate gently used bras to non-profit organizations across Asia who support and aid underprivileged women in need. The recipients of the donations are victims of sex trafficking, crisis pregnancies, refugee status or poverty. Since 2013, Sheer has collected and donated over 10,000 bras and counting.

In 2020, due to the current situation and hygiene considerations, we have decided to make the difficult decision of postponing our bra drive indefinitely. Once the circumstances permit again, we will be back again! Thank you all for your support & hope to see you all at Sheer soon!

“Bras are actually a REAL GAP for women in the camp.

They are an item that is often asked for by refugees

women. This would be an opportunity to make a

difference for them.”

–International Rescue Committee(IRC)

WHY BRAS?

Bras are a luxury that many underprivileged women cannot afford. They are the least donated clothing item, yet most needed, for women to gain social acceptance andempower themselves with self-dignity. In many impoverished areas, wearing a bra can be what SAVES A WOMAN from abuse as it symbolizes respect and status.

HOW ARE THE BRAS COLLECTED?

Over the past years, we have worked with numerous partners to raise funds and set up collection points all over Hong Kong to collect gently used bras from the public.

PREVIOUS PARTNERS:

White & Case LLP International Law Firm, Global Law Practise

TORQ - Indoor Cycling, Functional Training, Trigger Point

HOW MANY BRAS HAVE WE COLLECTED SINCE 2013?

12,463

With the support of our partners and the general public, we reach new records of bras collected each year, benefiting thousands of ladies in need.

WHERE DO THE DONATIONS GO?

Donations are sent to women who are victims of sex trafficking, crisis pregnancies, refugee status and poverty.

Beneficiaries:

Women's Education for Advancement and Empowerment (weave)

Foundation for Mother and Child Health Indonesia

Testimonials

"It is a great initiative that SHEER runs and empowers women in an often overlooked way! We have distributed the bra donations to Moldova, supporting orphanages and to our Hong Kong Distribution team to help the local clients in need. "

- Crossroads Foundation (Hong Kong)

"Thank you very much to SHEER and everyone who has participated in this project! It's been the 5th year since SHEER has launched this Bra Drive charity initiative, we are grateful and proud to be one of their beneficiaries."

- WEAVE (Thailand)

"Mother's Hope celebrated 13 years of our services on 1st of June, that is the day portion of the bras was distributed among the staffs and pregnant girls in our care.With much gratefulness!’

- Mother's Hope (India)