Sassy Hong Kong interviews founder of lovely luxury lingerie boutique Sheer, Lisa Cheng 2012
How Sheer Began...
Out of pure frustration! Moving out of New York and the task of finding an amazing strapless bra (which every girl needs) for a dress. The lingerie shopping experience in Hong Kong was horrible – lack of brands and styles, poorly lit fitting rooms and pushy sales staff who had no clue about bra fitting. Having lived in New York, I was spoiled with the wide variety of designer lingerie brands available to modern, sophisticated women that are a mix of both fashion and function.
I quickly realised the huge gap in the market for a one-stop lingerie boutique that had everything you needed and at prices that wouldn’t break the bank. Lingerie should be a luxury that’s celebrated everyday. I created Sheer in the image of my dream lingerie boutique – because women in Hong Kong deserve so much more… and also so I could finally get the lingerie that I love!
My favourite brands are Fleur of England for their romantic designs and luxurious use of lace and silk, The Little Bra Company for some extra oomph. There are over 30 brands available to purchase at Sheer including; Heidi Klum Intimates, Chantelle, L'Agent by Agent, Stella McCartney, Fleur of England, Mimi Holiday, the Little Bra Company and many more.
Read full article: www.sassyhongkong.com/that-girl-lisa-cheng-of-sheer/