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South China Morning Post CitySeen 2012

Posted on 17 November 2012

Lisa Cheng, owner and lingerie entrepreneur of Sheer takes the stand against sex-trafficking by extending her helping hand to unprivileged girls she co-hosted a charity event to fundraise, along with Lynette Ong.



The fundraising charity event took place at the Shore restaurant and bar in Central. Over 300 guests raised money for 3 charities in Cambodia and Nepal to help victims of sex trafficking.


Lisa in the lingerie business feels the need to speak and take a stand as lingerie is all about empowering and celebrating women and sex trafficking is totally the opposite.


Around HK$100,000 was raised for the charities; AFESIP, Daughters of Cambodia and Shakti Samuha. This money will be used to help provide shelter, food, clothing and skills which women require to stay outside and away from sex trade.


Models were seen wearing Mimi Holiday, Eberjey and Chantelle. These are all available to purchase at Sheer lingerie boutique in Landmark Central, Hong kong and online.

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